Phil Fernbach
Professor of Marketing, University of Colorado Leeds School of Business 

How do we grow as communicators, leaders and business partners? Stop assuming we know more than we do. Humans have built hugely complex societies and technologies, but most of us don't even know how a pen or a toilet works. How have we achieved so much despite understanding so little? The answer is that we survive and thrive despite our mental shortcomings because we  live in a rich community of knowledge. FP&A professionals are constantly drawing on information and expertise stored outside of their own heads: in their environment, tools, and communities, even if they don't realize it. Phil Fernbach leads an eye opening discussion that makes you challenge the assumptions you make every day. 

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The Knowledge Illusion


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