Jim Roberson serves as a vice president of Nintex responsible for the general management of the Nintex Document Generation division (formerly known as Nintex Drawloop Document Generation). Roberson co-founded Drawloop, a cloud-first document generation technology and company based in Irvine, Calif. in 2001. Drawloop quickly became a top 10 paid app on the Salesforce AppExchange and is used today by enterprise organizations to quickly automate the generation of documents across sales, services and marketing use cases. Nintex acquired Drawloop in 2015 and has since incorporated the technology across the Nintex platform including the award-winning Nintex Workflow Cloud. Roberson holds a Bachelor of Science in Business Administration from the University of Southern California.