Session begins at 3 to 3:45pm in the Hood room. A good story can illuminate the value of your business in a unique and powerful way. Yet for many people, effective storytelling remains a mystery. In this session, Mario Juarez will share his unique methodology to help teams and individuals unlock the power of storytelling in business situations. His “Storytelling for Impact” program has been used to help more than 4,000 people in 40 teams across Microsoft to achieve targeted outcomes, from connecting to customers and stakeholders, leading teams through transformation, or simply reaching personal goals.